We started twenty-two years ago.
These four people made it possible —
and most of you reading this found us
through them, directly or not.
Our founding clients. Still with us. Still sending people our way.
Apple Mac Support London — Personal · Expert · Since 1996
Since 2003, mafiaBusiness has been the quiet authority behind London's most demanding Mac environments — from the edit suite to the corner office and the home study. No fuss. No corporate layers. Just expert care, on time, every time.
miguel de sousa pires has lived inside the Apple ecosystem since 1996, when he joined Apple's own UK telephone support team. After spearheading an Apple IT support company in Sweden and modernising a Central London Apple Dealer, he spent two years as Head of IT at Robert Barnes Architects — before founding mafiaBusiness in 2003 with four of those clients at his side from day one.
He was not waiting for permission. He built the template others still follow — dedicated, single-discipline Mac expertise delivered with the rigour and directness that both households and businesses can rely on, year after year.
More than twenty years on, nothing has changed that matters. Independently owned, entirely Apple-focused, and absolutely committed to keeping every device with an Apple logo performing at its absolute best — across London and, for established clients, remotely throughout the UK.
Originally from Sweden, miguel has spent over two decades mastering every iteration of Apple hardware and software. Clients rely on him not just as a technician but as a trusted long-term adviser who speaks plainly, acts swiftly, and genuinely cares about the outcome.
miguel joins Apple's UK telephone support team, providing direct support to British customers. The foundation of everything that follows is built here — deep inside the Apple ecosystem, at the source.
Relocating to Sweden, miguel spearheads an independent Apple IT support company. At a time when dedicated Apple support barely exists as a concept, he builds it from the ground up.
Back in London, miguel takes on the challenge of revolutionising a Central London Apple Dealer, bringing the same standards of expertise and care to a retail and business environment.
Appointed Head of IT at Robert Barnes Architects — the very firm whose principal would become one of mafiaBusiness's four founding clients two years later. The relationship that built everything begins here.
mafiaBusiness opens, offering affordable specialist Mac support — a concept so new that competitors thought it wouldn't last. They were wrong.
Growing demand from London's creative and professional sectors leads to our structured annual support contract programme.
As the client base grew, so did the need for infrastructure that matched the same standards of care. miguel founded Private Hosting Ltd. — a dedicated email hosting company offering secure, private and encrypted email for clients who needed to know their communications were genuinely protected.
As the world locked down, our clients stayed operational. Remote Mac support had always been part of our offering.
We do one thing: Apple. That focus means we go considerably deeper than any generalist IT firm. When you call mafiaBusiness, you are speaking to someone who has encountered your exact problem before — and knows precisely how to fix it.
iPhone, iPad, Apple Watch, Apple TV — if it has an Apple logo, we support it and ensure it works beautifully alongside your Mac.
A Mac that loses your data or gets compromised is not a Mac doing its job. We make sure yours never does either.
Whether your Wi-Fi drops constantly or you need an entire studio wired up and humming — we sort it with minimal disruption.
Got a new Mac? Moving from an older model? We migrate everything cleanly so you lose nothing and gain everything.
The vast majority of problems are solved quickly and completely via a secure remote session — no waiting, no travel, no disruption to your day.
Your email is your business. Through our sister company Private Hosting Ltd., we offer secure, private and fully encrypted email hosting — completely independent of Google, Microsoft or any advertising platform.
A support contract means your Apple situation is taken care of before things go wrong — not after. Our plans give you exactly what you need, at the level that makes sense for how you use your technology.
For individuals and households who rely on their Mac and Apple devices for work, creativity or daily life — and cannot afford to be without them.
For small and growing businesses where the Mac is the engine room. Keeps your team productive and your Apple environment stable, month after month.
Our clients range from households where a single MacBook is the family's lifeline, to production companies where a room of Macs never sleeps. What they share is an expectation of excellence — and an expectation we have never once failed to meet.
London's film and TV production houses run on Macs and tight deadlines. We keep their edit suites, colour rooms and production offices running without interruption.
Fast-moving PR teams cannot afford a frozen laptop the morning of a campaign launch. We are the support system behind some of London's sharpest agencies.
Architects, graphic designers, photographers and brand studios — professionals who live inside Adobe Creative Cloud and need their kit to perform flawlessly, every day.
Solicitors, barristers and financial advisers who handle confidential data and require their Apple environments to be secure, stable and always available.
Recording studios, composers and podcast producers who rely on Logic Pro and complex audio setups. We have seen every configuration and fixed every problem.
From a retired professional in Mayfair who simply wants their MacBook to work, to a family with five Apple devices across three rooms — everyone gets the same level of care.
These are real clients who have trusted us with their Apple setups — some for well over a decade. They have agreed to say so publicly, and we are proud to let them speak for us.
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When I have problems, Miguel is there. When a panic occurs, Miguel is there. When I need advice, Miguel is there – in fact – Miguel is ALWAYS there and that makes me feel safe. I therefore know that it will work and I can focus on running my business…
Miguel embraced the Macintosh early on so has lived and worked through problem solving of every iteration. We trusted him with setting up and sorting out our business on Macs. As an aside he is interesting, fun and can talk non techy. As a former Director of Apple UK I can highly recommend him.
Always on call to solve problems – mind boggling technical wizardry is his thing – Miguel is a helpful, knowledgeable and a reliable professional.
When I set up my business and bought my first desktop Mac, Miggi was there to install and set up. And he's been there every step of the way for 20 years. Taking care of safety and security, diagnosing and fixing problems quickly. Time is money in my business – if the edit suite isn't working it's off the bottom line – so speedy solutions are crucial. And then there is his calm manner and sense of humour that always serve to dispel any stress in the moment of a Mac problem. I cannot recommend him highly enough.
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The fastest Mac Man in the west — comes to mind when I think of mafiaBusiness! Miguel is fast, amiable, understanding and has a lot of patience when it comes to dealing with his clients. Always available with a smile and sound advice. I highly recommend his services to anyone who is Mac-based.
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Miguel makes problems go away. He's always at the end of the phone — hosting, emails, scams, passwords, simple advice usually with an anecdote thrown in for good measure. Can't recommend him enough. Everything is fixed. Always.
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The expertise Miguel has is unseen in others. His character makes for a perfect blend of social humour and quality support. Even during challenging times, Miguel remains calm and instigates peace in all involved parties. We gladly recommend mafiaBusiness to anybody who needs help.
Miguel has always been a real gentleman in his dealings with his clients. He has a real passion for good work and cares that he is doing a good job. He is always a pleasure to be around and has a great sense of humour. With his high intellect he is always ready with good advice on quite a few topics. When it comes to help with repairs for your Apple devices I would not hesitate to highly recommend Miguel to be the best person for the job.
We could not operate without mafiaBusiness! Utterly reliable, extremely knowledgeable on all things technical, a real support when we need it and on top of that such a positive and amusing person to have around. I could not recommend Miguel highly enough.
I had no idea what happens within my computer behind the screen, and honestly, I didn't care. Until I met Miguel who explained to me all the safety risks in a way that was easy to understand — and even entertaining. I'm so thankful to him — so patient, and I don't feel intimidated being a complete dummy at computers. Being aware of the safety risks and how the computer works is so important as my whole business is on it. I also appreciate Miguel's good humour and warm personality.
I've been working with Miguel for over ten years. He is the finest Swedish–Brazilian Apple man around. His only problem is that he dances like a Swede and has the technological skill of a Brazilian — but despite that, he's still better than anyone else.
I have called on Miguel a few times for computer support and I have been blown away by the high level of service I've received each time. Miguel really goes above and beyond for his clients — ensuring that the problem is solved and more. Coupled with his easy-going nature and continued support, I would highly recommend Miguel to help you with any Apple Mac needs.
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BEST Mac Man out there. Apple tech whizz extraordinaire — put your Mac world in his hands for an anxiety-free solution.
Having known Miguel for over 20 years, I can confidently say he is exceptionally reliable and highly skilled when it comes to technology. While I'm comfortable using a computer, any technical issue is beyond me, and Miguel has consistently provided fast, effective solutions. His professionalism, expertise, and dependability set him apart. I would not hesitate to recommend Miguel and his services.
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Miguel is very quick to respond to queries and we have been very happy with the service we have received.
I had issues with my emails going out and my provider was unable to identify the issue. I immediately contacted Miguel and he looked into it for me — even though I was not his client and it was a weekend. He immediately identified the issues and I got it checked with my provider. Boom — problem solved. You can expect the best customer service no matter the time of day.
Monday mornings used to be a nightmare. My 8-year-old desktop Mac normally took half an hour to power up. It got to a point I almost decided to ditch the old and go for a brand new one. But a Mac wizard he is, Miguel arrived to save the day. By clearing up clogged applications and updating the internal hard drive to SSD, in less than a day, Miguel took away a tortoise-speed computer and returned with one working at lightning speed. All this for £300 — a fraction of the £1,800 budget I was going to spend on a brand new computer.
Miguel is super efficient, very reliable and sorted my iMac issues out skilfully, within a very good time frame. His interaction with me was very professional, his explanations clear and succinct. His solution was practical, easy to implement and sustainable. I'd highly recommend him.
We have never divided our attention. Every hour of our experience — since 2003 — is Apple. That depth cannot be replicated by a generalist.
You will not be told to "turn it off and on again" by someone reading from a screen. You speak to an expert who diagnoses with precision and explains in plain English.
We tell you what something costs before we do it. No surprises, no hidden charges, no invoice you weren't expecting.
We work in offices, homes and studios where privacy matters. We treat everything we see and hear with complete discretion, without exception.
"Twenty-one years. He has never let me down once. Not once. There is genuinely no one else I would call."
We were founded in 2003 — over 22 years ago — making us one of London's longest-established independent Apple Mac support specialists. Our founding clients, including Robert Barnes Architects, imagepartnership.com, schmick.tv and hessenberg.com, have been with us since that very first year.
Yes. We offer two tiers — Home Cover for residential clients, and Business Essential for businesses where the Mac is the engine room. Both include a guaranteed response time and unlimited remote support across London.
We provide Mac support across all of Greater London. This includes Soho, Mayfair, the West End, the City of London, Shoreditch, Clerkenwell, Canary Wharf, Camden, Islington, Notting Hill, Kensington, Chelsea, Brixton, Hackney, Greenwich, Wimbledon and all surrounding areas. All support is delivered remotely. UK-wide remote support is available for established clients.
Yes. If it has an Apple logo, we support it. MacBook Pro, MacBook Air, iMac, Mac Mini, Mac Studio, Mac Pro, iPhone, iPad, Apple Watch and Apple TV. We also ensure every device works seamlessly together within your home or office ecosystem.
Yes — and we have done since 2003. We understand edit suite environments, Final Cut Pro, DaVinci Resolve, Logic Pro, Adobe Creative Cloud and the zero-tolerance-for-downtime reality of production schedules. We keep your Mac infrastructure running without interruption.
Absolutely. We support several of London's leading PR and communications agencies. We understand the pace and pressure of agency life, and we respond quickly — because a frozen MacBook the morning of a campaign launch is not something we allow to happen to our clients.
Yes. We aim to respond the same business day — usually within two hours. Contract clients receive guaranteed response times. For genuine emergencies, we prioritise accordingly. Remote support resolves the vast majority of issues within the hour, without disruption to your day.
Yes — through our sister company Private Hosting Ltd., founded in 2012. We offer secure, private and encrypted email hosting alongside website hosting — ensuring that every layer of your digital life is looked after under one trusted roof.
Whether you have an urgent problem right now or you're thinking about a support contract — we are easy to reach and quick to respond.
